During this phase we perform research on the clients industry, competitors and business. From our findings we create wireframes. We submit multiple versions of your front page, first. We’ll redesign them based on your feedback until we’ve completed a draft you approve. Based on this we’ll create wireframes for all other key page types on the website for your approval. When these are all approved we’ll begin the full color designs.

During this phase we will take the wireframes and create full color, complete, designs. Sometimes these are mistaken for a completed site, but these are strictly images of what the website will look like when it’s been converted to code.

During this phase our programming team begins converting the website designs to code. During this process interactions with the client are kept to a minimum until the end, when we’re able to present the beta (https://www.theportlandcompany.com/dwkb/beta-stage-expectations/).

Before a website, or other service, is published or marked as “Completed” we perform a Project Review. When this is done it is delivered to the client as a link in an email to ensure transparency and confidence that we adequately audited our work.

When we have completed the clients final revision requests and our final review of the website or application we will schedule a publication date, date for training, and complete the training. Sometimes clients prefer we publish before training is completed, we leave this up to the clients discretion.

During this phase, when applicable, we will create a branded email account through Google’s “G Suite”. We will also switch anything that is in a testing mode to a live mode, such as your payment processor if you have an ecommerce website.

The publication process begins when we receive written approval to publish on a specific date. The process involves repointing your domain from an existing server to the one hosting the new site. It also involves auditing the website immediately after publication to ensure there are no anomalies. When that step is completed the website is considered complete and marketing efforts can be updated and commission.