AdWords & Analytics Quirks

AdWords & Analytics Quirks

Posted on 30th, March 2015 9:57 PM by Spencer Hill

Posted in: AdWords, Analytics, Search Engine Marketing, Search Engine Optimization

This document outlines some of the quirks I’ve noticed when doing campaign management for PPC customers. AdWords reports a different click volume than Analytics does. This is because Analytics shows the Sessions instead of “clicks”, but beside that it shows the “Users” which represents individual people opposed to the times they’ve visited the site. The “Users” matches […]


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