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Social Media Marketing has a few different aspects to it:
The advertising management is when you employ us to manage your advertising campaigns (Ex. Facebook Ads is a pay-per-click or pay-per-impression model). This includes creating the social accounts, creating the ads (including doing all of the related research to create productive campaigns), etc…
The content marketing is the process of creating and syndicating content through your social channels at the best times and with the best techniques. Technique include using hashtags or mentions to expose your message to individuals and media outlets that will further syndicate your content.
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Each social account requires being initially setup or updated with current information about your business. But there is also a layer of social engagement that can arise. This is when your audience is interacting with you through your social accounts such as sharing posts, writing public and private messages to you, etc… The management of this, especially across multiple accounts, can become a part time, or more, job overnight. We have the tools and the team to not only manage it, but nurture that engagement through the sales funnel.
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I have a knack for hitting every possible obstacle. It stems from the early days of my education and is something I’ve had to hobble through life trying to mitigate. Since the internet though, I’ve found that there are many others like me. So when I try a new technology I am in the habit […]
A client recently asked us this question: “I was looking over our Google AdWords campaign and noticed we are no longer being charged around $X a click but $X more per click. And then on the ad groups some terms are even more per click. Is there a way to bring down the cost per […]
If you’re investigating hiring a company to manage your advertising on Google AdWords (and other platforms) then this article was written specifically to help you understand the typical pricing models and the pros and cons. This article specifically talks about Google AdWords, but it really can apply to other platforms like Facebook Advertising, Instagram Advertising, […]