There is the ideal client and the ideal project. I also see three phases for the ideal client, respective to our newly defined vision.
Here and now. Originally 1st quarter expectations, now 3rd quarter.
- The ideal Client is someone who chooses to employ us because they don’t want to do the work themselves, they’re eager to trust our judgement in design and functionality.
- The ideal Project is one that is no less than $3,500 and matches our Standard Website Development Proposal Template.
When we’re selling $30k in business each month in of the aforementioned client for one quarter. This does NOT mean I won’t take on this type of client if we’re not reaching that goal. Rather it means that we’ll be better off if we’re selling a templated service so let’s focus our energy on that. If Phase 2 client come up we can take them on but that’s not what we’re going after first.
- The ideal Client is that same as before PLUS they are interested in Process Automation (Application Development for the purpose of using their website as more than lead gen. Ex. CRM built into their website. Complex forms. Some other special feature. Also, they don’t have a bunch of little nit picky things to change on the website following it’s publication because they were organized enough in the first place to tell us what they wanted before we signed the contract.
- The ideal Project is same as before PLUS it has lots of “Add-Ons” (see our Website Development page on our website for examples of what Add-Ons are.
When we’re selling $30k in business a month for 1-2 quarters and I have the means to hire 2 full time programmers dedicated to dealing with one-off requests for Webmaster Services / Website Maintenance stuff AND have the means to hire a full time Project Manager ($7,500 per month plus a department savings of $23,000 to fund that Project Manager) then we can start to sell and take on these clients. Until then we can listen to clients who have this need but should tell them we’re booked for this quarter.
The ideal Client and Projects are the same as mentioned above in both points PLUS some clients are interested in our pitches for Application Development (Ex. Integrations – Quickbooks, CRMs, etc…) and general Process Automation.