This article outlines what both parties involved in a proposal, contract or estimate for internet marketing should expect and work towards during the negotiation process.
I have a knack for hitting every possible obstacle. It stems from the early days of my education and is something I’ve had to hobble through life trying to mitigate. Since the internet though, I’ve found that there are many others like me. So when I try a new technology I am in the habit […]
A client recently asked us this question: “I was looking over our Google AdWords campaign and noticed we are no longer being charged around $X a click but $X more per click. And then on the ad groups some terms are even more per click. Is there a way to bring down the cost per […]
If you’re investigating hiring a company to manage your advertising on Google AdWords (and other platforms) then this article was written specifically to help you understand the typical pricing models and the pros and cons. This article specifically talks about Google AdWords, but it really can apply to other platforms like Facebook Advertising, Instagram Advertising, […]