Blog Posts Category: Search Marketing

Category: Search Marketing

What is a wireframe in website development or application development?

Posted on 6th, September 2021 7:27 PM by Spencer Hill

Posted in: Business Development, New Products or Services, Search Engine Optimization, Search Marketing, Website Development, Website Development

In the context of website development or application development a wireframe black and white, deliberately simplified line drawing of the layout of a website or application. This is sometimes mistakenly synonymous with website prototyping.   Example   How are wireframes used? Wireframing is one step in a professional website design process. It’s a time and […]


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What does a professional proposal, contract or estimate look like?

Posted on by Spencer Hill

Posted in: AdWords, Analytics, Business Development, Company News, Content Marketing, Pay Per Click Management, Press Releases, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development, Website Development

This article outlines what both parties involved in a proposal, contract or estimate for internet marketing should expect and work towards during the negotiation process.


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Debunking and Demustifying Bid Adjustments and Max CPC in Google AdWords

Posted on 13th, April 2018 6:00 AM by Spencer Hill

Posted in: AdWords, Pay Per Click Management, Search Marketing

A client recently asked us this question: “I was looking over our Google AdWords campaign and noticed we are no longer being charged around $X a click but $X more per click. And then on the ad groups some terms are even more per click. Is there a way to bring down the cost per […]


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Curious about content marketing? Here’s the who, what, where, when, and why.

Posted on 14th, June 2017 5:30 PM by Spencer Hill

Posted in: Content Marketing, Pay Per Click Management, Programming, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development

What is content marketing? While the phrase “content marketing” is relatively new and trending, the practice is not. Content marketing is the process of using your resources to create and promote original content that is attractive to an audience. Effective content marketing will generate a return on investment directly and / or indirectly. Overall, you […]


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The Data Visualization Experiment (Try It!)

Posted on 9th, March 2017 7:35 PM by Spencer Hill

Posted in: Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development

Visually appealing designs are one part of great design. But understanding how to communicate information through visual representation is another influential part. When I’m teaching someone what this really means, I have found this experiment to be effective:   When you’re done reading this sentence, I want you to click this link to a photo of […]


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What does a professional advertising management look like?

Posted on 1st, January 2017 9:00 AM by Spencer Hill

Posted in: Business Development, Digital Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing

We’ve written this article to assist and educate anyone seeking to hire a company for advertising management.   Certifications Certifications can be faked or manipulated and they do not always translate to optimal strategies or a return on your investment. As a company, we definitely value certifications internally because we can confirm our staff’s knowledge.  […]


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What is the difference between a Category and a Tag? And how should I use them?

Posted on 24th, October 2016 10:43 AM by Spencer Hill

Posted in: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing

In my experience, this is one of the most under used features of a website is the ability to specify Categories and Tags.   First, the difference. Tags are used to highlight key things in your content. Whereas Categories are used to describe your content. But both are used by Google and, when used in […]


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Google Analytics: What is the difference between Search Engine Optimization, Queries and Keywords > Organic?

Posted on 14th, September 2014 7:40 PM by Spencer Hill

Posted in: Search Engine Marketing, Search Engine Optimization, Search Marketing

In Google Analytics menu “Keywords” > “Organic” you can find the data that Google tracks about your average position for the identified phrases. Why is there different and/or fewer terms than in Search Engine Optimizations > Queries?    Whereas the results in Search Engine Optimization > Queries is focused on displaying all of the phrases you’re being found […]


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How long is the delay on the data being displayed to us in Google Analytics?

Posted on 3rd, July 2014 3:51 PM by Spencer Hill

Posted in: AdWords, Analytics, Digital Marketing, Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Tips and Tricks

Recently we were setting up a Goal in Google Analytics for a customer that tracked when their contact form and telephone number was submitted/clicked. We encountered an issue that prevented it from working but the quickest way to confirm was to see if the data was being recorded in Google Analytics. However, it wasn’t working […]


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From Our Blog

What is a wireframe in website development or application development?

By Spencer Hill on the 6th September 2021
Categories: Business Development, New Products or Services, Search Engine Optimization, Search Marketing, Website Development, Website Development

In the context of website development or application development a wireframe black and white, deliberately simplified line drawing of the layout of a website or application. This is sometimes mistakenly synonymous with website prototyping.   Example   How are wireframes used? Wireframing is one step in a professional website design process. It’s a time and […]

Continue Reading »

What does a professional website development proposal look like?

What does a professional proposal, contract or estimate look like?

By Spencer Hill on the 6th September 2021
Categories: AdWords, Analytics, Business Development, Company News, Content Marketing, Pay Per Click Management, Press Releases, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development, Website Development

This article outlines what both parties involved in a proposal, contract or estimate for internet marketing should expect and work towards during the negotiation process.

Continue Reading »

What does professional website development look like?

What does a professional website development process look like?

By Spencer Hill on the 6th September 2021
Categories: Company News, Press Releases, Website Development

If you’re evaluating website development for your business we’ve written this guide to help you know how to define professional website development. Unfortunately, there are many who claim to offer professional services and very few resources to help you confirm and identify the good from the bad.   1. Receive a Professional Proposal This is, without […]

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Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

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