Posted on 10th, July 2018 7:27 PM by Spencer Hill
Posted in: Business Development, New Products or Services, Search Engine Optimization, Search Marketing, Website Development, Website Development
In the context of website development or application development a wireframe black and white, deliberately simplified line drawing of the layout of a website or application. This is sometimes mistakenly synonymous with website prototyping. Example How are wireframes used? Wireframing is one step in a professional website design process. It’s a time and […]
Posted on 13th, April 2018 6:00 AM by Spencer Hill
Posted in: AdWords, Pay Per Click Management, Search Marketing
A client recently asked us this question: “I was looking over our Google AdWords campaign and noticed we are no longer being charged around $X a click but $X more per click. And then on the ad groups some terms are even more per click. Is there a way to bring down the cost per […]
Posted on 6th, September 2017 1:19 AM by Spencer Hill
Posted in: AdWords, Analytics, Business Development, Company News, Content Marketing, Pay Per Click Management, Press Releases, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development, Website Development
This article outlines what both parties involved in a proposal, contract or estimate for internet marketing should expect and work towards during the negotiation process.
Posted on 14th, June 2017 5:30 PM by Spencer Hill
Posted in: Content Marketing, Pay Per Click Management, Programming, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development
What is content marketing? While the phrase “content marketing” is relatively new and trending, the practice is not. Content marketing is the process of using your resources to create and promote original content that is attractive to an audience. Effective content marketing will generate a return on investment directly and / or indirectly. Overall, you […]
Posted on 9th, March 2017 7:35 PM by Spencer Hill
Posted in: Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development
Visually appealing designs are one part of great design. But understanding how to communicate information through visual representation is another influential part. When I’m teaching someone what this really means, I have found this experiment to be effective: When you’re done reading this sentence, I want you to click this link to a photo of […]
Posted on 1st, January 2017 9:00 AM by Spencer Hill
Posted in: Business Development, Digital Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing
We’ve written this article to assist and educate anyone seeking to hire a company for advertising management. Certifications Certifications can be faked or manipulated and they do not always translate to optimal strategies or a return on your investment. As a company, we definitely value certifications internally because we can confirm our staff’s knowledge. […]
Posted on 24th, October 2016 10:43 AM by Spencer Hill
Posted in: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing
In my experience, this is one of the most under used features of a website is the ability to specify Categories and Tags. First, the difference. Tags are used to highlight key things in your content. Whereas Categories are used to describe your content. But both are used by Google and, when used in […]
Posted on 14th, September 2014 7:40 PM by Spencer Hill
Posted in: Search Engine Marketing, Search Engine Optimization, Search Marketing
In Google Analytics menu “Keywords” > “Organic” you can find the data that Google tracks about your average position for the identified phrases. Why is there different and/or fewer terms than in Search Engine Optimizations > Queries? Whereas the results in Search Engine Optimization > Queries is focused on displaying all of the phrases you’re being found […]
Posted on 3rd, July 2014 3:51 PM by Spencer Hill
Posted in: AdWords, Analytics, Digital Marketing, Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Tips and Tricks
Recently we were setting up a Goal in Google Analytics for a customer that tracked when their contact form and telephone number was submitted/clicked. We encountered an issue that prevented it from working but the quickest way to confirm was to see if the data was being recorded in Google Analytics. However, it wasn’t working […]
Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.