Posted on 6th, September 2021 1:19 AM by Spencer Hill
Posted in: AdWords, Analytics, Business Development, Company News, Content Marketing, Pay Per Click Management, Press Releases, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development, Website Development
This article outlines what both parties involved in a proposal, contract or estimate for internet marketing should expect and work towards during the negotiation process.
Posted on 30th, March 2015 9:57 PM by Spencer Hill
This document outlines some of the quirks I’ve noticed when doing campaign management for PPC customers. AdWords reports a different click volume than Analytics does. This is because Analytics shows the Sessions instead of “clicks”, but beside that it shows the “Users” which represents individual people opposed to the times they’ve visited the site. The “Users” matches […]
Posted on 1st, January 2015 5:52 PM by Spencer Hill
Note: For official information please refer to Google’s official page on the subject. How does The Portland Company use Google Analytics’ Goal Tracking to make me money? Google Analytics offers a feature called Goal Tracking. It allows us to say “If someone visits my site, then navigate to the contact page, then submits a request […]
Posted on 3rd, July 2014 3:51 PM by Spencer Hill
Recently we were setting up a Goal in Google Analytics for a customer that tracked when their contact form and telephone number was submitted/clicked. We encountered an issue that prevented it from working but the quickest way to confirm was to see if the data was being recorded in Google Analytics. However, it wasn’t working […]
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