Debunking and Demustifying Bid Adjustments and Max CPC in Google AdWords

Debunking and Demustifying Bid Adjustments and Max CPC in Google AdWords

Posted on 13th, April 2018 6:00 AM by Spencer Hill

Posted in: AdWords, Pay Per Click Management, Search Marketing

A client recently asked us this question: “I was looking over our Google AdWords campaign and noticed we are no longer being charged around $X a click but $X more per click. And then on the ad groups some terms are even more per click. Is there a way to bring down the cost per […]


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What should I pay for Google AdWords management?

Posted on 6th, April 2018 6:32 PM by Spencer Hill

Posted in: AdWords, Pay Per Click Management

If you’re investigating hiring a company to manage your advertising on Google AdWords (and other platforms) then this article was written specifically to help you understand the typical pricing models and the pros and cons. This article specifically talks about Google AdWords, but it really can apply to other platforms like Facebook Advertising, Instagram Advertising, […]


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What does a professional proposal, contract or estimate look like?

Posted on 6th, September 2017 1:19 AM by Spencer Hill

Posted in: AdWords, Analytics, Business Development, Company News, Content Marketing, Pay Per Click Management, Press Releases, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development, Website Development

This article outlines what both parties involved in a proposal, contract or estimate for internet marketing should expect and work towards during the negotiation process.


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Curious about content marketing? Here’s the who, what, where, when, and why.

Posted on 14th, June 2017 5:30 PM by Spencer Hill

Posted in: Content Marketing, Pay Per Click Management, Programming, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development

What is content marketing? While the phrase “content marketing” is new and trending, the practice is not. Content marketing is the process of using your resources to create and promote original content that is attractive to an audience. Effective content marketing will generate a return on investment directly and / or indirectly. Overall, you can […]


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The Data Visualization Experiment (Try It!)

Posted on 9th, March 2017 7:35 PM by Spencer Hill

Posted in: Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Video Production, Website Development

Visually appealing designs are one part of great design. But understanding how to communicate information through visual representation is another influential part. When I’m teaching someone what this really means, I have found this experiment to be effective:   When you’re done reading this sentence, I want you to click this link to a photo of […]


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AdWords & Analytics Quirks

Posted on 30th, March 2015 9:57 PM by Spencer Hill

Posted in: AdWords, Analytics, Search Engine Marketing, Search Engine Optimization

This document outlines some of the quirks I’ve noticed when doing campaign management for PPC customers. AdWords reports a different click volume than Analytics does. This is because Analytics shows the Sessions instead of “clicks”, but beside that it shows the “Users” which represents individual people opposed to the times they’ve visited the site. The “Users” matches […]


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How we use Call Tracking to make you money.

Posted on 1st, February 2015 6:14 PM by Spencer Hill

Posted in: AdWords, Pay Per Click Management

Note: For official information on what Call Tracking is please refer to this information by our preferred call tracking system »   What is call tracking? Call Tracking can include tracking whether or not someone clicks your telephone number on your ad or website, recording the phone call (optionally) itself, tracking whether or not a call was […]


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What is Google Analytics Goal Tracking?

Posted on 1st, January 2015 5:52 PM by Spencer Hill

Posted in: AdWords, Analytics

Note: For official information please refer to Google’s official page on the subject.   How does The Portland Company use Google Analytics’ Goal Tracking to make me money? Google Analytics offers a feature called Goal Tracking. It allows us to say “If someone visits my site, then navigate to the contact page, then submits a request […]


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How long is the delay on the data being displayed to us in Google Analytics?

Posted on 3rd, July 2014 3:51 PM by Spencer Hill

Posted in: AdWords, Analytics, Digital Marketing, Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Tips and Tricks

Recently we were setting up a Goal in Google Analytics for a customer that tracked when their contact form and telephone number was submitted/clicked. We encountered an issue that prevented it from working but the quickest way to confirm was to see if the data was being recorded in Google Analytics. However, it wasn’t working […]


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Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

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