Thinking Outside the Box about How to Monetize a Website

Thinking Outside the Box about How to Monetize a Website

Posted on 1st, December 2016 7:05 PM by Spencer Hill

Posted in: Search Engine Marketing, Search Engine Optimization, Website Development

If you’ve spent hours or days researching “How to monetize your website” and you’ve found a lot of the same stuff, this article is probably worth the read because I tried hard to give unorthodox ideas and support them with stats!   I have been designing, coding, marketing or managing those who do these things […]


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What is the difference between a Category and a Tag? And how should I use them?

Posted on 24th, October 2016 10:43 AM by Spencer Hill

Posted in: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing

In my experience, this is one of the most under used features of a website is the ability to specify Categories and Tags.   First, the difference. Tags are used to highlight key things in your content. Whereas Categories are used to describe your content. But both are used by Google and, when used in […]


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Switching From Mac OS X 10.9 Mavericks to Windows 10

Posted on 27th, June 2015 3:31 PM by Spencer Hill

Posted in: 10, 8.1, Mac, Windows

This is a follow up to my original article “Switching From Mac OS X 10.9 Mavericks to Windows 8.1“.   Note: The article is incomplete and will probably be added to over time.   New Features Password replaced with Pin (optionally). Automatically logged in if your password is correct without needing to select a “Sign In” […]


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AdWords & Analytics Quirks

Posted on 30th, March 2015 9:57 PM by Spencer Hill

Posted in: AdWords, Analytics, Search Engine Marketing, Search Engine Optimization

This document outlines some of the quirks I’ve noticed when doing campaign management for PPC customers. AdWords reports a different click volume than Analytics does. This is because Analytics shows the Sessions instead of “clicks”, but beside that it shows the “Users” which represents individual people opposed to the times they’ve visited the site. The “Users” matches […]


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Apple Magic Mouse Disconnects from Windows 8.1

Posted on 25th, February 2015 8:21 AM by Spencer Hill

Posted in: 8.1, Operating Systems, Tips and Tricks

My Apple Magic Mouse, connected to my Razer Blade (2014), randomly disconnects and won’t reconnect. It’s irritating, frustrating and makes me reconsider switching back to Mac. I knew it was almost certainly being cause by the sleep settings but I couldn’t locate those. I found a support post when searching for “bluetooth mouse temporarily disconnects […]


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How we use Call Tracking to make you money.

Posted on 1st, February 2015 6:14 PM by Spencer Hill

Posted in: AdWords, Pay Per Click Management

Note: For official information on what Call Tracking is please refer to this information by our preferred call tracking system »   What is call tracking? Call Tracking can include tracking whether or not someone clicks your telephone number on your ad or website, recording the phone call (optionally) itself, tracking whether or not a call was […]


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What is Google Analytics Goal Tracking?

Posted on 1st, January 2015 5:52 PM by Spencer Hill

Posted in: AdWords, Analytics

Note: For official information please refer to Google’s official page on the subject.   How does The Portland Company use Google Analytics’ Goal Tracking to make me money? Google Analytics offers a feature called Goal Tracking. It allows us to say “If someone visits my site, then navigate to the contact page, then submits a request […]


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Google Analytics: What is the difference between Search Engine Optimization, Queries and Keywords > Organic?

Posted on 14th, September 2014 7:40 PM by Spencer Hill

Posted in: Search Engine Marketing, Search Engine Optimization, Search Marketing

In Google Analytics menu “Keywords” > “Organic” you can find the data that Google tracks about your average position for the identified phrases. Why is there different and/or fewer terms than in Search Engine Optimizations > Queries?    Whereas the results in Search Engine Optimization > Queries is focused on displaying all of the phrases you’re being found […]


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How long is the delay on the data being displayed to us in Google Analytics?

Posted on 3rd, July 2014 3:51 PM by Spencer Hill

Posted in: AdWords, Analytics, Digital Marketing, Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Tips and Tricks

Recently we were setting up a Goal in Google Analytics for a customer that tracked when their contact form and telephone number was submitted/clicked. We encountered an issue that prevented it from working but the quickest way to confirm was to see if the data was being recorded in Google Analytics. However, it wasn’t working […]


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3 Features Google Hangouts for Desktop is Missing

Posted on 8th, May 2014 10:44 AM by Spencer Hill

Posted in: Google Hangouts

1. Message Groups (AKA Tabs) 2. In-Chat Audio & Video 3. Window Switching! (AKA Expose on Mac) Our Windows friends can Ctrl + Tab between their Windows, but Mac users can’t Cmd + Tab. This is, in my opinion, probably the most frustrating thing about Hangouts. Though I understand that it’s more of a Mac […]


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WordPress Website Hacking Plugins Comparison

Posted on 27th, February 2014 12:11 PM by Spencer Hill

Posted in: Programming

This page includes some details we’ve documented based on our experience with attempting to prevent SPAM registrations. It’s a living document we’ll update over time. Acunetrix did what it promised, but we’re not sure how necessary it is as we’d not experienced an attack in any of the ways it suggests are possible in about […]


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Guide to WordPress Theme Options

Posted on 15th, February 2014 12:01 PM by Spencer Hill

Posted in: Tips and Tricks, Website Development, WordPress

In case you’re unable to locate official instructions regarding how to implement WordPress Theme Options they can be found on the “Theme Customization API” page. Since the Codex, for this section, is not well written you may want to consider this unofficial article on TutsPlus. Here are the pages I looked at first but were […]


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Switching From Mac OS X 10.9 Mavericks to Windows 8.1

Posted on 29th, January 2014 12:04 PM by Spencer Hill

Posted in: 8.1, Mac

  This articles was written as a reminder to myself about some of the great tools to use when switching from Mac to Windows. More specifically when switching from OS X 10.9 “Mavericks” to Windows 8.1 “What 8.0 Should Have Been”. (Just kidding about the codename for 8.1 in case you really think that’s it.) […]


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Virtualmin Suexec Error /var/www/vhosts

Posted on 22nd, January 2014 10:11 AM by Spencer Hill

Posted in: Programming, Website Development

After updating the Virtualmin > System Settings > Server Templates > Default Settings > Apache Website The Suexec command on your system is configured to only run scripts under /home, but the Virtualmin virtual server home directory is /var/www/vhosts. CGI and PHP scripts run as domain owners will not be executed. The solution is to update the […]


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Google Tasks vs Google Keep

Posted on 5th, December 2013 2:24 PM by Spencer Hill

Posted in: Apps, Tips and Tricks

This document is intended to be an ongoing review of Google Tasks vs Google Keep to help those, like myself, who care about finding a seamless project management and communication tool. Google Tasks No reminders or alarms. Google Keep Reminders and alarms can only be associated with lists not items.


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What is the max WP_MEMORY_LIMIT on Media Temple servers?

Posted on 18th, November 2013 9:42 AM by Spencer Hill

Posted in: Tips and Tricks, Website Development

The official Media Temple (mt) documentation states that 99Mb memory limit is the max you can access on a Grid Service (gs).


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WordPress, Twitter Bootstrap, Boilerplate and SASS

Posted on 8th, November 2013 12:38 PM by Spencer Hill

Posted in: Programming, Tips and Tricks, Uncategorized, Website Development

This article is intended to clearly and concisely explain, to developers, how to optimally integrate Twitter’s Bootstrap, HTML5 Boilerplate and SASS/LESS into a WordPress Theme. I begin by explaining what each of those are and then contrasting their differences to highlight how they compliment (not compete with) one another. Furthermore I aim to provide a definitive demonstration of how […]


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Learning Motion 5

Posted on 20th, October 2013 6:43 PM by Spencer Hill

Posted in: Video Production

This article is a semi-organized outline of questions I had from the first time I opened Motion to the time I completed my project. While Learning Final Cut Pro X I quickly envisioned animation and visual effects, including text, in my newest video. Since I’d enjoyed my experience with Final Cut Pro X, thus far, […]


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Learning Final Cut Pro X (FCPX)

Posted on by Spencer Hill

Posted in: Tips and Tricks, Video Production

The reason I started The Portland Company was to build a business that could fund film production. After nearly ten years, we’re rounding that corner to begin actually filming professional major motion pictures. Yay! So today I was working on an introduction film for a friends Kickstarter project working within Final Cut Pro X for […]


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How to place outgoing call with Google Hangouts

Posted on 24th, June 2013 3:16 PM by Spencer Hill

Posted in: Apps, Google Hangouts, Tips and Tricks

You can place outgoing calls with Google Hangouts now! Although there are a lot of articles that say you can’t (because it’s not obvious and Nikhyl Singhal indicated it was removed). Here’s how: Create a Google Hangout with any user (I created one with my personal Google account from my business Google Account). Select the “Video Call” option. […]


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How to change mouse settings on Chrome OS such as tracking speed and Australian scrolling

Posted on 23rd, May 2013 9:18 AM by Spencer Hill

Posted in: ChromeOS, Google, Operating Systems, Tips and Tricks

This article was originally written to explain how to increase the mouse tracking speed on Chrome OS devices (Chromebook and Chromebook Pixel) but as I was writing it I discovered two other issues that I’m sure others have experienced.   The Problem After connecting my Apple Magic Mouse to my Chromebook Pixel via Bluetooth I noticed […]


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What is website hosting and why do you need it?

Posted on 1st, January 2010 11:08 AM by Spencer Hill

Posted in: New Products or Services, Web Hosting

Some of our clients are unfamiliar with the terms “host” and “server”. We’ve written this article to help explain that.   The Internet is, essentially, a series of computers connected via wires or satellite. Just like calling someone on your phone connects you directly to them, visiting a website on the Internet is connecting to […]


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Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

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us@theportlandcompany.com

Phone

503-567-9561

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