By Spencer Hill

On the 10th July 2018

What is a wireframe in website development or application development?

In the context of website development or application development a wireframe black and white, deliberately simplified line drawing of the layout of a website or application. This is sometimes mistakenly synonymous with website prototyping.   Example   How are wireframes used? Wireframing is one step in a professional website design process. It’s a time and […]

Categories: Business Development, New Products or Services, Search Engine Optimization, Search Marketing, Website Development, Website Development

By Spencer Hill

On the 24th June 2018

In Depth Comparison of WordPress vs Laravel (CMS & eCommerce Included)

We developer custom WordPress Themes from scratch and existing platforms like Roots (Trellis, Bedrock and Sage), as well as custom WordPress Plugins. We’ve done so for almost the entire time we’ve been in business (circa 2005). Over time we’ve gradually discovered the limitations with WordPress but ultimately decided that the alternatives were just that: an […]

Categories: Programming, Website Development

By Spencer Hill

On the 30th April 2018

Absolute Beginners Guide to Root’s Trellis + Bedrock + Sage

I have a knack for hitting every possible obstacle. It stems from the early days of my education and is something I’ve had to hobble through life trying to mitigate. Since the internet though, I’ve found that there are many others like me. So when I try a new technology I am in the habit […]

Categories: Uncategorized

By Spencer Hill

On the 13th April 2018

Debunking and Demustifying Bid Adjustments and Max CPC in Google AdWords

A client recently asked us this question: “I was looking over our Google AdWords campaign and noticed we are no longer being charged around $X a click but $X more per click. And then on the ad groups some terms are even more per click. Is there a way to bring down the cost per […]

Categories: AdWords, Pay Per Click Management, Search Marketing

By Spencer Hill

On the 6th April 2018

What should I pay for Google AdWords management?

If you’re investigating hiring a company to manage your advertising on Google AdWords (and other platforms) then this article was written specifically to help you understand the typical pricing models and the pros and cons. This article specifically talks about Google AdWords, but it really can apply to other platforms like Facebook Advertising, Instagram Advertising, […]

Categories: AdWords, Pay Per Click Management

By Spencer Hill

On the 20th March 2018

What is professional logo design?

These days, it’s easy to create your own logo or remotely hire individuals for as little as $5. Yet, some agencies still charge hundreds, or thousands of dollars to create them. Why is this? And which one should I choose?   Shorter Answer Regardless of who you hire here’s what you should get: A horizontal […]

Categories: Digital Design, Digital Marketing, Uncategorized, Website Development

By Spencer Hill

On the 7th December 2017

Roots Issue #12: Code, styles, not updating

The Issue Recently, I discovered that when I saved my code it was no longer appearing when I reloaded the website while working locally in development. This occurred along with this error so I thought they were connected.   The Solution It turned out that when you run gulp --production that the Theme begins to look in […]

Categories: Bedrock, Roots, Sage Theme, Trellis, Ubuntu

By Spencer Hill

On the 7th December 2017

Roots Issue #11

[Browsersync] Couldn’t open browser (if you are using BrowserSync in a headless environment, you might want to set the open option to false) I have built several sites with Roots stack now and suddenly, BrowserSync is no longer working on one of them. However, BrowserySync is working on all the others. So this suggests to […]

Categories: Roots, Trellis, Ubuntu

By Spencer Hill

On the 17th November 2017

Roots Issue #10

Today I switched from my Mac to my Linux Ubuntu and attempted to continue working on a Roots site. After cloning it down and using vagrant up to start the server and the site. Then I noticed the sites styling was broken. So I looked at the main.css stylesheet and discovered it was not found. So […]

Categories: Bedrock, Roots, Sage Theme, Trellis, Ubuntu

By Spencer Hill

On the 5th November 2017

Roots Issue #7: What to do when your Theme styles on Staging or Production are broken.

Disclaimer: First of all, if you don’t realize that there are possibly many causes for this type of issue, you probably need more experience in website development in general. Particularly mastering HTML and CSS.   Today, I deployed a site to Staging. This means that I: Opened Terminal on my Mac / Linux Ubuntu machine. […]

Categories: Bedrock