4 Actionable Steps to Becoming a Professional Marketer

If you are interested in entering the marketing, especially internet marketing, industry then here is the first part in a series of articles I’m writing to give you the foundation you’ll need.

4 Actionable Steps to Becoming a Professional Marketer

Posted on 9th, February 2017 7:55 PM by Spencer Hill

Posted in: Press Releases

If you are interested in entering the marketing, especially internet marketing, industry then here is the first part in a series of articles I’m writing to give you the foundation you’ll need.


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My Struggles with PHP

Posted on 23rd, January 2017 4:53 PM by Spencer Hill

Posted in: PHP

I’ve been programming since 2005, and doing PHP since circa 2006, WordPress circe 2010. I never received a formal education in programming so, while I don’t have school debt, I do have substantive gaps in my knowledge. Like a road with pot holes.   Recently, I’ve started a new company, wppluginco.com, and shifted back into […]


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My First Week With Freelancer.com – Major Bugs, No Support!

Posted on 19th, January 2017 10:03 AM by Spencer Hill

Posted in: PHP

Backstory (if you don’t care, skip ahead) To hire staff, I have historically relied on Craigslist and UpWork.com (Formerly ODesk.com). For myself, as a former freelance developer, I tried to find work on ODesk.com but found that the audience was primarily seeking low-wage workers (as was I when I was an employer) so it proved fruitless […]


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The Definitive Buyers Guide to Using Flippa.com

Posted on 12th, January 2017 3:29 PM by Spencer Hill

Posted in: Reviews

Whether you’ve discovered Flippa for the first time recently, or you’ve bought multiple websites through them, it can be both daunting and discouraging! Here are some tips from a veteran in the website development and small business development industry to help you locate and buy a website that is legitimate and worth an investment.   Note: […]


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What is Crowd-Sourced Server Administration and Distributed Server Administration

Posted on 1st, January 2017 10:52 AM by Spencer Hill

Posted in: New Products or Services, Trellis, Web Hosting

Historically, website servers were created and managed by one person, or organization and built with third party software – typically open source. This has benefits, but for small businesses especially this greatly limits the purview of security to those select people. Since security is a naturally evolving topic it’s critical that the server itself is […]


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What does a professional advertising management look like?

Posted on by Spencer Hill

Posted in: Business Development, Digital Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing

We’ve written this article to assist and educate anyone seeking to hire a company for advertising management.   Certifications Certifications can be faked or manipulated and they do not always translate to optimal strategies or a return on your investment. As a company, we definitely value certifications internally because we can confirm our staff’s knowledge.  […]


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Alpha Stage Expectations

Posted on by Spencer Hill

Posted in:

What is the Alpha stage in website development? If you have employed us for Website Development services your project will have a variety of phases. And one of those phases is called the Alpha phase. This document was written to help clarify what you should expect from this phase.   Alpha, in development, means that […]


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Graphics Issues with the 2014 Razer Blade

Posted on 8th, December 2016 10:04 PM by Spencer Hill

Posted in: 10, 8.1, Blade, Gaming

If you found this article you’re probably experiencing some form of video card issues with your Razer Blade laptop. I’m sorry. It sucks.   Hopefully you’re not experiencing the issue I am. But if you are, then here is a detailed report of what’s happening, what I’ve done to try and fix it, and what things […]


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Thinking Outside the Box about How to Monetize a Website

Posted on 1st, December 2016 7:05 PM by Spencer Hill

Posted in: Search Engine Marketing, Search Engine Optimization, Website Development

If you’ve spent hours or days researching “How to monetize your website” and you’ve found a lot of the same stuff, this article is probably worth the read because I tried hard to give unorthodox ideas and support them with stats!   I have been designing, coding, marketing or managing those who do these things […]


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What is the difference between a Category and a Tag? And how should I use them?

Posted on 24th, October 2016 10:43 AM by Spencer Hill

Posted in: Digital Marketing, Search Engine Marketing, Search Engine Optimization, Search Marketing

In my experience, this is one of the most under used features of a website is the ability to specify Categories and Tags.   First, the difference. Tags are used to highlight key things in your content. Whereas Categories are used to describe your content. But both are used by Google and, when used in […]


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Switching From Mac OS X 10.9 Mavericks to Windows 10

Posted on 27th, June 2015 3:31 PM by Spencer Hill

Posted in: 10, 8.1, Mac, Windows

This is a follow up to my original article “Switching From Mac OS X 10.9 Mavericks to Windows 8.1“.   Note: The article is incomplete and will probably be added to over time.   New Features Password replaced with Pin (optionally). Automatically logged in if your password is correct without needing to select a “Sign In” […]


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Kiel Harvey on Succeeding After Failure in Business

Posted on 1st, May 2015 7:41 AM by Spencer Hill

Posted in: Reviews

There are a lot of successful people in business, and a handful of business leaders that are really great, and I get a lot of my inspiration and accountability from these guys. So I follow them in the news, their websites, etc…   Kiel Harvey, Mentally Tough Business Pro Business Operations and Marketing Consultant Kiel Harvey […]


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AdWords & Analytics Quirks

Posted on 30th, March 2015 9:57 PM by Spencer Hill

Posted in: AdWords, Analytics, Search Engine Marketing, Search Engine Optimization

This document outlines some of the quirks I’ve noticed when doing campaign management for PPC customers. AdWords reports a different click volume than Analytics does. This is because Analytics shows the Sessions instead of “clicks”, but beside that it shows the “Users” which represents individual people opposed to the times they’ve visited the site. The “Users” matches […]


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How to fix Mac full screen, minimize and close buttons

Posted on 18th, March 2015 9:26 AM by Spencer Hill

Posted in: OS X

This post is the result of numerous tests and experiments and ultimately combing one of the answers, by @WladamirPalant, on this StackExchange thread and a reply made by @userM1433372.   Globally Download BetterTouchTool Drag it into your Applications folder and then double click the Application to start it. Select “Other” from the right side of […]


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Paypal & Quickbooks Quirks

Posted on 13th, March 2015 7:12 PM by Spencer Hill

Posted in: Paypal

We rely on Paypal as our credit and debit card processor, as well as our payment gateway for our website. We’ve found the benefit of receiving payments immediately paired with the Paypal Debit Card irreplaceable when standing up against higher processing fee’s, more complicated setups and inexplicable delays of 3-5+ business days to wait for funds to […]


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Razer Blade 2016 Wishlist

Posted on 10th, March 2015 12:18 PM by Spencer Hill

Posted in: Blade, Razer, Reviews

I switched from a MacBook Pro running Mac OS X 10.10 Yosemite to a Razer Blade Pro 2014 running Windows 8.1 in February and, while I’m very pleased with it there are a few items that, if improved, would lead me to buy a newer model.   1. Magnetic Charger (AKA MagSafe) I have kids, and […]


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Bugs & Lacking Features in CodeAnywhere

Posted on 7th, March 2015 12:24 PM by Spencer Hill

Posted in: Reviews

First off, I really appreciate the excellent customer service – and the free product – provided by the staff at CodeAnywhere. Despite it’s few failings it really is an amazing application and I’m grateful for everything they’ve done. I’ve reported all of these concerns to CodeAnywhere and received swift and timely responses from them each […]


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Apple Magic Mouse Disconnects from Windows 8.1

Posted on 25th, February 2015 8:21 AM by Spencer Hill

Posted in: 8.1, Operating Systems, Tips and Tricks

My Apple Magic Mouse, connected to my Razer Blade (2014), randomly disconnects and won’t reconnect. It’s irritating, frustrating and makes me reconsider switching back to Mac. I knew it was almost certainly being cause by the sleep settings but I couldn’t locate those. I found a support post when searching for “bluetooth mouse temporarily disconnects […]


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How we use Call Tracking to make you money.

Posted on 1st, February 2015 6:14 PM by Spencer Hill

Posted in: AdWords, Pay Per Click Management

Note: For official information on what Call Tracking is please refer to this information by our preferred call tracking system »   What is call tracking? Call Tracking can include tracking whether or not someone clicks your telephone number on your ad or website, recording the phone call (optionally) itself, tracking whether or not a call was […]


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What is syndication and how does it relate to content marketing?

Posted on 6th, January 2015 6:36 PM by Spencer Hill

Posted in: Content Marketing

Syndication, in marketing, refers to the process of sharing your content with the world. YouTube is an example of a syndication platform. A place you can share your content. We’ve all heard the stories of someone sharing something on YouTube and then becoming famous over night. But there is both a science, and an art, to […]


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What is Google Analytics Goal Tracking?

Posted on 1st, January 2015 5:52 PM by Spencer Hill

Posted in: AdWords, Analytics

Note: For official information please refer to Google’s official page on the subject.   How does The Portland Company use Google Analytics’ Goal Tracking to make me money? Google Analytics offers a feature called Goal Tracking. It allows us to say “If someone visits my site, then navigate to the contact page, then submits a request […]


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Google Analytics: What is the difference between Search Engine Optimization, Queries and Keywords > Organic?

Posted on 14th, September 2014 7:40 PM by Spencer Hill

Posted in: Search Engine Marketing, Search Engine Optimization, Search Marketing

In Google Analytics menu “Keywords” > “Organic” you can find the data that Google tracks about your average position for the identified phrases. Why is there different and/or fewer terms than in Search Engine Optimizations > Queries?    Whereas the results in Search Engine Optimization > Queries is focused on displaying all of the phrases you’re being found […]


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How long is the delay on the data being displayed to us in Google Analytics?

Posted on 3rd, July 2014 3:51 PM by Spencer Hill

Posted in: AdWords, Analytics, Digital Marketing, Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Tips and Tricks

Recently we were setting up a Goal in Google Analytics for a customer that tracked when their contact form and telephone number was submitted/clicked. We encountered an issue that prevented it from working but the quickest way to confirm was to see if the data was being recorded in Google Analytics. However, it wasn’t working […]


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How to Make Money From WordPress Plugins

Posted on 15th, May 2014 4:42 PM by Spencer Hill

Posted in: Uncategorized

In 2011 years ago we started thinking about releasing some Plugins into the wild with a hope that we could establish a legitimate revenue stream that was equivalent to the revenue we already generated from being one of the best search engine marketing companies and trusted website design and development companies.   $$ Boy am […]


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3 Features Google Hangouts for Desktop is Missing

Posted on 8th, May 2014 10:44 AM by Spencer Hill

Posted in: Google Hangouts

1. Message Groups (AKA Tabs) 2. In-Chat Audio & Video 3. Window Switching! (AKA Expose on Mac) Our Windows friends can Ctrl + Tab between their Windows, but Mac users can’t Cmd + Tab. This is, in my opinion, probably the most frustrating thing about Hangouts. Though I understand that it’s more of a Mac […]


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WordPress Website Hacking Plugins Comparison

Posted on 27th, February 2014 12:11 PM by Spencer Hill

Posted in: Programming

This page includes some details we’ve documented based on our experience with attempting to prevent SPAM registrations. It’s a living document we’ll update over time. Acunetrix did what it promised, but we’re not sure how necessary it is as we’d not experienced an attack in any of the ways it suggests are possible in about […]


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How to hide Tags column in WooCommerce

Posted on 20th, February 2014 10:46 AM by Spencer Hill

Posted in: Website Development

We use WooCommerce on our website, and our customers websites and occassionally we encounter subtle issues that are a real annoyance. Today I became annoyed that the Tags column, in the Products view of WooCommerce on the backend, is visible because we have dozens of tags for some of our Products so it causes the […]


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Merging a WordPress Database

Posted on 16th, February 2014 7:42 PM by Spencer Hill

Posted in: Uncategorized

This article documents the problems developers face when attempting to diff and merge two databases of the same website to publish changes from development to a production environment that has new data that has been introduced to it since the development site was forked. _transient_random_seed is a value that appears, at least, in wp_options table. […]


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Guide to WordPress Theme Options

Posted on 15th, February 2014 12:01 PM by Spencer Hill

Posted in: Tips and Tricks, Website Development, WordPress

In case you’re unable to locate official instructions regarding how to implement WordPress Theme Options they can be found on the “Theme Customization API” page. Since the Codex, for this section, is not well written you may want to consider this unofficial article on TutsPlus. Here are the pages I looked at first but were […]


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Switching From Mac OS X 10.9 Mavericks to Windows 8.1

Posted on 29th, January 2014 12:04 PM by Spencer Hill

Posted in: 8.1, Mac

  This articles was written as a reminder to myself about some of the great tools to use when switching from Mac to Windows. More specifically when switching from OS X 10.9 “Mavericks” to Windows 8.1 “What 8.0 Should Have Been”. (Just kidding about the codename for 8.1 in case you really think that’s it.) […]


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Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

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us@theportlandcompany.com

Phone

503-567-9561

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