What does a professional website development process look like?

If you’re evaluating website development for your business we’ve written this guide to help you know how to define professional website development.

Unfortunately, there are many who claim to offer professional services and very few resources to help you confirm and identify the good from the bad.


1. Receive a Professional Proposal

This is, without doubt, the most critical component of the process. The proposal you receive and agreement you sign will impact every aspect of your project – especially your budget and satisfaction with the end result. Checkout our detailed guide on what a professional marketing proposal or website development proposal looks like.


2. Have a Strategy

If you don’t have a strategy for the website design, you’re probably going to end up with something generic and less effective in reaching your unique goals. We require our clients to work with us to develop an 83-Point Preliminary Marketing Strategy which informs our design decisions and the subsequent points.


3. Competitive Landscape Research

Great design isn’t simply something that looks pretty. We research who your competitors are, including industry leaders, and then audit their websites to understand what their strengths and weaknesses are as well. We aim to improve upon the weaknesses and implement the strengths in your website.


4. Identifying Industry Trends

Design trends don’t simply refer to “what looks cool today?”. Rather, it means that a designer is thinking about data visualization (how visitors understand your message through the design instead of by reading it’s content). Being current with design will directly effect your conversion rates, among other things.


5. Identifying Industry Utility Trends

Apart from analyzing the competition and their design, we also analyze the current trends in your industry to help you identify features and functionality that should be included or have an optimized experience. For example; if you operate a pediatric dental practice we may include a call to action for children to download a coloring book in preparation for their visit. This invites your visitors to engage with you through your website and makes an distinction among your competition.


6. Developing a Brand or Style Guide

We believe there are over 21 different components that have to be considered in the design of a website. If someone is offering website design services and they’re not including a style guide or brand guide, then you’ll end up with components of the website that are inconsistent with itself and the rest of your brand (such as social media accounts, print materials, etc…).


7. Evaluate and Develop Brand Identity

Whether you’re starting a business or the VP of Growth: the person, or organization, you employ for your website development will impact, even define, your brands identity. We’ll define or enhance brand colors, logo, fonts and other reusable elements for your other marketing materials (such as business cards, brochures, social media assets, etc…)


8. Consider and Plan for the Future

Whether you employ us for marketing strategy or not, it’s the foundation of success in marketing to plan for your future. It’s the parent of website design and website design and website development. We’ll put together thoughts and recommendations for A/B testing opportunities, conversation rate optimization strategies, additional landing page development and potential calls to action.


9. Consider Application Development to Streamline Business Operations

Many businesses need their websites integrated with other aspects of their business – and vice versa. Such as sale systems integrated with CRM’s, accounting software, point of sale, and more. Not only can we advise you on your options and develop those solutions for you… but we can create web apps from scratch for your needs. This includes custom WordPress Plugin development.


10. Financing Options

Fair and reasonable financing options are not necessarily an indication of whether or not a company is professional. But it is certainly something that helps with the process for many. We offer a variety of financing options to help focus the forefront of funds on marketing that generates revenue as early as possible rather than front loading it with things that don’t.



July 11, 2018

During this phase we perform research on the clients industry, competitors and business. From our findings we create wireframes. We submit multiple versions of your front page, first. We’ll redesign them based on your feedback until we’ve completed a draft you approve. Based on this we’ll create wireframes for all other key page types on the website for your approval. When these are all approved we’ll begin the full color designs.

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Full Color Designs

July 11, 2018

During this phase we will take the wireframes and create full color, complete, designs. Sometimes these are mistaken for a completed site, but these are strictly images of what the website will look like when it’s been converted to code.


July 11, 2018

During this phase our programming team begins converting the website designs to code. During this process interactions with the client are kept to a minimum until the end, when we’re able to present the beta (https://www.theportlandcompany.com/dwkb/beta-stage-expectations/).

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External Project Review

July 11, 2018

Before a website, or other service, is published or marked as “Completed” we perform a Project Review. When this is done it is delivered to the client as a link in an email to ensure transparency and confidence that we adequately audited our work.

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July 11, 2018

When we have completed the clients final revision requests and our final review of the website or application we will schedule a publication date, date for training, and complete the training. Sometimes clients prefer we publish before training is completed, we leave this up to the clients discretion.

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Switching & Creation of Assets

July 11, 2018

During this phase, when applicable, we will create a branded email account through Google’s “G Suite”. We will also switch anything that is in a testing mode to a live mode, such as your payment processor if you have an ecommerce website.


July 11, 2018

The publication process begins when we receive written approval to publish on a specific date. The process involves repointing your domain from an existing server to the one hosting the new site. It also involves auditing the website immediately after publication to ensure there are no anomalies. When that step is completed the website is considered complete and marketing efforts can be updated and commission.

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Spencer Hill
Categorized in: Company News, Press Releases, Website Development
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Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

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8215 SW Tualatin-Sherwood Road, Suite 200, Tualatin, Oregon 97062


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