What is professional logo design?

These days, it’s easy to create your own logo or remotely hire individuals for as little as $5. Yet, some agencies still charge hundreds, or thousands of dollars to create them.

Why is this? And which one should I choose?

 

Shorter Answer

Regardless of who you hire here’s what you should get:

  • A horizontal version of the logo with the emblem and text.
  • A vertical version of the logo with the emblem and text.
  • A square version (often used for social profiles).
  • A round version (often used for social or review sites that have circular versions).
  • An emblem only version.
  • A black and white version (be sure to test print it on paper so you know it’s legible, sometimes lighter colors are not once printed.
  • An RGB (Red, Green and Blue) as well as a CMYK (Cyan, Magenta, Yellow & Key – black) version.
  • Trademark search + reverse image lookup.
  • Research to form a logo that is description.

 

Longer Answer

RGB & CMYK

CMYK are the colors you’ll see when it’s printed, and RGB are the colors you’ll see on a screen. These will not match if the designer doesn’t intentionally match them.

So that blue you love on your computer screen could come out teal or even green on your business cards.

It’s easy to overlook and only takes a few minutes to create both versions in most cases.

 

Trademark Search + Reverse Image Lookup

Once you have a logo created you should use a server like Google Image Search to upload your logo and see if it returns any logos that are too similar.

In our experience, even if two logos are similar it’s extremely rare the original author will notice, much less care to server you with the legal demand to change the logo, much less sue for damages. If you’re worried about it, you should consult with an attorney that specializes in trademarks.

 

Research to form a logo that is description.

The importance of this varies a bit with each industry and specifically the demographic you’re reaching. But in general doing a little research on the logos in the industry will help you draft an original and memorable logo that is somewhat descriptive of the business. Which can be important if you’re in an industry that has a lot of competition or is not well understood, or your business model is especially unique.




By Spencer Hill
Categorized in: Digital Design, Digital Marketing, Uncategorized, Website Development
This post is related to: how to get a logo made online, how to get logo made, how to order a logo, logo deisgn companies, logo design company, logo design services, pro logo design, professional logo design, professional logo design companies, where to buy logo,

  • Generic selectors
    Exact matches only
    Search in title
    Search in content
    Search in posts
    Search in pages
    Filter by Categories
    10
    2D Vector Design
    8.1
    Adobe
    AdWords
    Analytics
    Apple
    Apps
    Bash / Shell
    Bedrock
    Blade
    Business Development
    ChromeOS
    Company News
    Content Marketing
    Digital Design
    Digital Marketing
    Freelancing
    Gaming
    Google
    Google Hangouts
    Illustrator
    Linux
    Mac
    New Products or Services
    Operating Systems
    OS X
    Pay Per Click Management
    Paypal
    PHP
    Press Releases
    Programming
    Razer
    Reviews
    Roots
    Sage Theme
    Search Engine Marketing
    Search Engine Optimization
    Search Marketing
    Tips and Tricks
    Trellis
    Tutorials
    Ubuntu
    Uncategorized
    Video Production
    Web Hosting
    Website Development
    Website Development
    Windows
    WordPress
  • Recent Posts

  • Categories

  • About

    Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

    Continue Reading »

    Contact

    Email

    [email protected]

    Phone

    503-567-9561

    Follow

  • Logo for The Portland Company with a Coyote
    Thank you for using our site. x