If you’re evaluating website development for your business we’ve written this guide to help you know how to define professional website development.
Unfortunately, there are many who claim to offer professional services and very few resources to help you confirm and identify the good from the bad.
This is, without doubt, the most critical component of the process. The proposal you receive and agreement you sign will impact every aspect of your project – especially your budget and satisfaction with the end result. Checkout our detailed guide on what a professional marketing proposal or website development proposal looks like.
If you don’t have a strategy for the website design, you’re probably going to end up with something generic and less effective in reaching your unique goals. We require our clients to work with us to develop an 83-Point Preliminary Marketing Strategy which informs our design decisions and the subsequent points.
Great design isn’t simply something that looks pretty. We research who your competitors are, including industry leaders, and then audit their websites to understand what their strengths and weaknesses are as well. We aim to improve upon the weaknesses and implement the strengths in your website.
Design trends don’t simply refer to “what looks cool today?”. Rather, it means that a designer is thinking about data visualization (how visitors understand your message through the design instead of by reading it’s content). Being current with design will directly effect your conversion rates, among other things.
Apart from analyzing the competition and their design, we also analyze the current trends in your industry to help you identify features and functionality that should be included or have an optimized experience. For example; if you operate a pediatric dental practice we may include a call to action for children to download a coloring book in preparation for their visit. This invites your visitors to engage with you through your website and makes an distinction among your competition.
We believe there are over 21 different components that have to be considered in the design of a website. If someone is offering website design services and they’re not including a style guide or brand guide, then you’ll end up with components of the website that are inconsistent with itself and the rest of your brand (such as social media accounts, print materials, etc…).
Whether you’re starting a business or the VP of Growth: the person, or organization, you employ for your website development will impact, even define, your brands identity. We’ll define or enhance brand colors, logo, fonts and other reusable elements for your other marketing materials (such as business cards, brochures, social media assets, etc…)
Whether you employ us for marketing strategy or not, it’s the foundation of success in marketing to plan for your future. It’s the parent of website design and website design and website development. We’ll put together thoughts and recommendations for A/B testing opportunities, conversation rate optimization strategies, additional landing page development and potential calls to action.
Many businesses need their websites integrated with other aspects of their business – and vice versa. Such as sale systems integrated with CRM’s, accounting software, point of sale, and more. Not only can we advise you on your options and develop those solutions for you… but we can create web apps from scratch for your needs. This includes custom WordPress Plugin development.
Fair and reasonable financing options are not necessarily an indication of whether or not a company is professional. But it is certainly something that helps with the process for many. We offer a variety of financing options to help focus the forefront of funds on marketing that generates revenue as early as possible rather than front loading it with things that don’t.
We begin the website development process by being contacted, or contacting, the potential client. During this time the sales person should complete a Request for Proposal Questionnaire…Read more
If the potential client requests a Proposal than the sale person will sign into our website and navigate to Proposals select Add New. This system…Read more
It’s important for the sales person to follow up with a phone call immediately after sending a Proposal through our system. And then continue to nurture…Read more
If the Proposal is accepted then collecting payment is the next step. Credit / Debit Cards vs Invoicing Larger customers usually expect an invoice…Read more
Once a deposit has been made and that agreement has been signed the Project Manager should complete an Intake Form. Important Note: This assumes they…Read more
Before a website, or other service, is published or marked as “Completed” a Project Review should be performed. When this is done it should be…Read more
After the previous steps have been completed, we are fully prepared to begin executing specific services. The next steps vary based on the type of…Read more
September 15th The first step in this process will be to deliver, review and approve the Preliminary Marketing Strategy.Read more
September 19th While the Preliminary Marketing Strategy is being prepared we will also be preparing the Google AdWords campaigns. Once the Strategy is approved we…Read more
September 19th We will submit the final website designs and seek your final approval on them to begin coding by this date.Read more
October 13th We will submit the beta version of the website for review. Beta means 95% or more of the labor required to complete the…Read more
October 24th Assuming we’ve received and implemented your final revisions we will be able to publish the new website and reorient the ads to focus…Read more
Today I switched from my Mac to my Linux Ubuntu and attempted to continue working on a Roots site. After cloning it down and using vagrant up to start the server and the site. Then I noticed the sites styling was broken. So I looked at the main.css stylesheet and discovered it was not found. So […]
Disclaimer: First of all, if you don’t realize that there are possibly many causes for this type of issue, you probably need more experience in website development in general. Particularly mastering HTML and CSS. Today, I deployed a site to Staging. This means that I: Opened Terminal on my Mac / Linux Ubuntu machine. […]
What is screen? screen is program that allows you to use multiple windows (virtual VT100 terminals) in Unix. In other words, instead of having a bunch of tabs open in Terminal to do different things at the same time you can run the commands below to show and hide them. How to use screen? […]