What does a professional website development process look like?

If you’re evaluating website development for your business we’ve written this guide to help you know how to define professional website development.

Unfortunately, there are many who claim to offer professional services and very few resources to help you confirm and identify the good from the bad.

 

1. Receive a Professional Proposal

This is, without doubt, the most critical component of the process. The proposal you receive and agreement you sign will impact every aspect of your project – especially your budget and satisfaction with the end result. Checkout our detailed guide on what a professional marketing proposal or website development proposal looks like.

 

2. Have a Strategy

If you don’t have a strategy for the website design, you’re probably going to end up with something generic and less effective in reaching your unique goals. We require our clients to work with us to develop an 83-Point Preliminary Marketing Strategy which informs our design decisions and the subsequent points.

 

3. Competitive Landscape Research

Great design isn’t simply something that looks pretty. We research who your competitors are, including industry leaders, and then audit their websites to understand what their strengths and weaknesses are as well. We aim to improve upon the weaknesses and implement the strengths in your website.

 

4. Identifying Industry Trends

Design trends don’t simply refer to “what looks cool today?”. Rather, it means that a designer is thinking about data visualization (how visitors understand your message through the design instead of by reading it’s content). Being current with design will directly effect your conversion rates, among other things.

 

5. Identifying Industry Utility Trends

Apart from analyzing the competition and their design, we also analyze the current trends in your industry to help you identify features and functionality that should be included or have an optimized experience. For example; if you operate a pediatric dental practice we may include a call to action for children to download a coloring book in preparation for their visit. This invites your visitors to engage with you through your website and makes an distinction among your competition.

 

6. Developing a Brand or Style Guide

We believe there are over 21 different components that have to be considered in the design of a website. If someone is offering website design services and they’re not including a style guide or brand guide, then you’ll end up with components of the website that are inconsistent with itself and the rest of your brand (such as social media accounts, print materials, etc…).

 

7. Evaluate and Develop Brand Identity

Whether you’re starting a business or the VP of Growth: the person, or organization, you employ for your website development will impact, even define, your brands identity. We’ll define or enhance brand colors, logo, fonts and other reusable elements for your other marketing materials (such as business cards, brochures, social media assets, etc…)

 

8. Consider and Plan for the Future

Whether you employ us for marketing strategy or not, it’s the foundation of success in marketing to plan for your future. It’s the parent of website design and website design and website development. We’ll put together thoughts and recommendations for A/B testing opportunities, conversation rate optimization strategies, additional landing page development and potential calls to action.

 

9. Consider Application Development to Streamline Business Operations

Many businesses need their websites integrated with other aspects of their business – and vice versa. Such as sale systems integrated with CRM’s, accounting software, point of sale, and more. Not only can we advise you on your options and develop those solutions for you… but we can create web apps from scratch for your needs. This includes custom WordPress Plugin development.

 

10. Financing Options

Fair and reasonable financing options are not necessarily an indication of whether or not a company is professional. But it is certainly something that helps with the process for many. We offer a variety of financing options to help focus the forefront of funds on marketing that generates revenue as early as possible rather than front loading it with things that don’t.

 

Initial Consultation

We begin the website development process by being contacted, or contacting, the potential client. During this time the sales person should complete a Request for Proposal Questionnaire…

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Deliver Proposal

If the potential client requests a Proposal than the sale person will sign into our website and navigate to Proposals select Add New. This system…

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Proposal Negotiation & Acceptance

It’s important for the sales person to follow up with a phone call immediately after sending a Proposal through our system. And then continue to nurture…

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Collect Payment

If the Proposal is accepted then collecting payment is the next step.   Credit / Debit Cards vs Invoicing Larger customers usually expect an invoice…

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Complete Intake Form

Once a deposit has been made and that agreement has been signed the Project Manager should complete an Intake Form. Important Note: This assumes they…

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Project Review

Before a website, or other service, is published or marked as “Completed” a Project Review should be performed. When this is done it should be…

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Begin Services

After the previous steps have been completed, we are fully prepared to begin executing specific services. The next steps vary based on the type of…

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Approve the Preliminary Marketing Strategy

September 15th The first step in this process will be to deliver, review and approve the Preliminary Marketing Strategy.

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Publish Google AdWords Campaigns

September 19th While the Preliminary Marketing Strategy is being prepared we will also be preparing the Google AdWords campaigns. Once the Strategy is approved we…

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Finalize Website Designs

September 19th We will submit the final website designs and seek your final approval on them to begin coding by this date.

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Submit the Website for Final Review

October 13th We will submit the beta version of the website for review. Beta means 95% or more of the labor required to complete the…

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Publish the Website & Relaunch Ads

October 24th Assuming we’ve received and implemented your final revisions we will be able to publish the new website and reorient the ads to focus…

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    Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

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