Call Tracking can include tracking whether or not someone clicks your telephone number on your ad or website, recording the phone call (optionally) itself, tracking whether or not a call was placed but without actually touching or clicking the phone number on your ad or website, and more.
When we track a call, we also track what source is came from (Ex. paid search marketing, social media marketing, organic search engine marketing, etc…) allowing us to tell you how effective that source is at driving traffic.
When we track additional information about that call, such as “Was is a lead?” and “If so, what was it’s dollar value?” then we can put all this information into a single report that helps you, and us, swiftly make key decisions about how to optimize and maintain your marketing.
The cases where call tracking is irrelevant, or at least not necessary, are very far and few between. Generally, we recommend this service for everyone.