Syndication, in marketing, refers to the process of sharing your content with the world.
YouTube is an example of a syndication platform. A place you can share your content.
We’ve all heard the stories of someone sharing something on YouTube and then becoming famous over night. But there is both a science, and an art, to going viral and developing a reputation online that generates revenue for you and your business – not just “Likes”.
But know what syndication is simply isn’t enough.
The Anatomy of Content Syndication
Content syndication is complex, and requires educated and experienced discretion. Here is a brief overview of what goes into content syndication:
- Develop a complete understanding of the business.
- Research & study the industry of the business.
- Monitor and track competitors techniques, learn from them when applicable.
- Identify the most relevant outlets to syndicate content to.
- Outline the key performance indicators for each syndication outlet.
- Develop a relationship with the syndication outlet, if necessary.
- Identify a schedule to release the content.
- Prepare appropriate tracking and monitoring systems such as Google Analytics and it’s Event & Goal Tracking.
- Release the content.
- Track and monitor it’s performance against the KPIs.
- Learn from the data and repeat these steps with new content.
Contact us or schedule an appointment to discuss the cost, timeline or more details about this service and other like it.
Social Media Marketing is a child of content syndication. It refers to the process of syndicating content specifically through social media outlets. Opposed to news outlets, television, radio, billboards, etc…