Google Analytics: What is the difference between Search Engine Optimization, Queries and Keywords > Organic?

Published on 14th of September 2014

In Google Analytics menu “Keywords” > “Organic” you can find the data that Google tracks about your average position for the identified phrases.

Screen Shot 2014-09-14 at 8.16.27 PM

Why is there different and/or fewer terms than in Search Engine Optimizations > Queries? 

 

Whereas the results in Search Engine Optimization > Queries is focused on displaying all of the phrases you’re being found and clicked for without their average position.

Screen Shot 2014-09-14 at 8.16.38 PM

 

 

Credits & Citations

These guys helped untangle some of the subtle questions I didn’t know I had.

 



By:
Spencer Hill
Categorized in: Search Engine Marketing, Search Engine Optimization, Search Marketing
This post is related to: google analyitcs, google analytics "keywords" vs "queries", google analytics difference between keywords and queries, google webmaster tools, Search Engine Marketing, Search Engine Optimization,

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