How long is the delay on the data being displayed to us in Google Analytics?

Recently we were setting up a Goal in Google Analytics for a customer that tracked when their contact form and telephone number was submitted/clicked. We encountered an issue that prevented it from working but the quickest way to confirm was to see if the data was being recorded in Google Analytics. However, it wasn’t working and we’d confirmed, multiple times, that we code was installed correctly. Unfortunately though we knew that there could be a delay on the data being displayed to us in Google Analytics so we did some research to try and find out how long it takes for data to appear in Google Analytics for things like Event tracking.

That’s when we came across the following articles that answer it directly and specifically:




By Spencer Hill
Categorized in: AdWords, Analytics, Digital Marketing, Pay Per Click Management, Search Engine Marketing, Search Engine Optimization, Search Marketing, Tips and Tricks
This post is related to: google analytics goals delay before data shows?, google analytics goals how long before events show up, google analytics how long before i see goals,

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