On-Page Vs. Off-Page

On-Page Vs. Off-Page

The following is a comparison of actual tasks we complete to improve your rankings.

Off-Page Optimization

On-Page Optimization

Rankings
  • Identify Current Keyword Rankings
  • Site Search
  • Search Terms
  • Common Searches
  • Other Relevant Keywords
  • Track and Analyze Common Searches
  • Optimize External Followed Links
  • Build Links to Your Site
  • Develop and Explore Link Building Opportunities
Social Media

We’ll review, enhance and develop a social media presence for you business on:

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Google+
  • Niche Specific Social Sites
Directory

We’ll also get your website listed in popular and relevant directory websites such as:

  • Google Maps
  • Yelp
  • City-Search
  • Niche Specific Directory Listings
Competitor Analysis
  • Keyword Rankings
  • Search Terms
  • Advertising Information
Website Content**
  • Updating Page Content
  • Content Keywords
  • Copy Writing
  • Spelling & Grammar
Crawl Diagnostics
  • Resolve Crawl Errors
  • Resolve 4XX Errors
  • Resolve 5XX Errors
  • Incorporate and Enhance Meta Descriptions
  • Remove Duplicate Content
  • Incorporate and Optimize On-Page Links
  • Incorporate and Optimize Page Titles
  • Incorporate and Optimize Title Elements
  • Establish Relevant 301 Redirects
  • Optimize URL Structure
  • Optimize URL Length
  • Optimize URL Parameters
  • Blocked Websites
  • Incorporate and Optimize Relevant Redirects
  • Test with Meta-robots
  • Canonicalization of File Names
  • Check Internal Links
Analysis of Traffic Data
  • Accessibility
  • Demographics
  • Location
  • Behavior
  • New vs. Returning
  • Frequency & Recency
  • Engagement
  • Technology
  • Mobile
  • Devices
  • Visitors Flow
  • Advertising
  • Adwords
Analysis of Traffic Sources
  • Direct
  • Referrals
  • Organic
  • Paid
  • Search Queries
  • Social Visitor Flow
  • Site Content
  • Landing Pages
  • Exit Pages
  • Site Speed
  • Page Timings
  • User Timings
  • Usage

 

* This rate is subject to change based on the competition for the selected key phrases.




By:
Spencer Hill
Categorized in: Uncategorized
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About

Since 2005 we've been offering digital and content marketing strategy and implementation. Including website development, search engine optimization and marketing, search marketing and more.

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Contact

Email

us@theportlandcompany.com

Phone

503-567-9561

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