Off-Page Optimization

On-Page Optimization

Rankings

• Identify Current Keyword Rankings
• Site Search
• Search Terms
• Common Searches
• Other Relevant Keywords
• Track and Analyze Common Searches
• Optimize External Followed Links
• Build Links to Your Site
• Develop and Explore Link Building Opportunities

Social Media

• Facebook
• Twitter
• YouTube
• LinkedIn
• Google+
• Niche Specific Social Sites

Directory

• Google Maps
• Yelp
• City-Search
• Niche Specific Directory Listings

Competitor Analysis

• Keyword Rankings
• Search Terms
• Advertising Information

Website Content**

• Updating Page Content
• Content Keywords
• Copy Writing
• Spelling & Grammar

Crawl Diagnostics

• Resolve Crawl Errors
• Resolve 4XX Errors
• Resolve 5XX Errors
• Incorporate and Enhance Meta Descriptions
• Remove Duplicate Content
• Incorporate and Optimize On-Page Links
• Incorporate and Optimize Page Titles
• Incorporate and Optimize Title Elements
• Establish Relevant 301 Redirects
• Optimize URL Structure
• Optimize URL Length
• Optimize URL Parameters
• Blocked Websites
• Incorporate and Optimize Relevant Redirects
• Test with Meta-robots
• Canonicalization of File Names
• Check Internal Links

Analysis of Traffic Data

• Accessibility
• Demographics
• Location
• Behavior
• New vs. Returning
• Frequency & Recency
• Engagement
• Technology
• Mobile
• Devices
• Visitors Flow
• Advertising
• Adwords

Analysis of Traffic Sources

• Direct
• Referrals
• Organic
• Paid
• Search Queries
• Social Visitor Flow
• Site Content
• Landing Pages
• Exit Pages
• Site Speed
• Page Timings
• User Timings
• Usage